WeddCrew
For my client, a company providing photography and videography services for weddings (with whom I had previously worked on graphic design projects), I designed a website. The main goals were to ensure consistency with the company's current style and to incorporate their photographic and video contents.
I managed the entire project from start to finish. My responsibilities included client communication, research, website design, and implementation.
01
Project Assumptions
The main goal was to create a website that immediately showcases the types of content WeddCrew produces. The website aims to facilitate clients' understanding of the company and its services. A key feature of the site is a form for creating personalized offers — after submitting a query with selected services and add-ons, the client receives a tailored offer specifically designed for their needs.
I conducted interviews with the owner of WeddCrew to better understand the potential client journey. Throughout several interviews at different project stages, I gathered valuable insights that helped shape the final design and functionality of the website.
02
Customer Research
I conducted online surveys to understand what couples prioritize when selecting photo-video service providers. Over 60% of respondents stated that the portfolio was the most important factor, followed by price at 55%.
As a result, we decided to prominently display photo and video materials throughout the site. We also created a detailed portfolio showcasing complete projects from start to finish, addressing a common client request identified during interviews with the WeddCrew owner.
Competitor websites often hide prices for various packages and add-ons, but despite this trend, we decided to follow our survey results and present the prices of sample packages clearly on the site.
03
Implementation
I built the website using Squarespace, incorporating extensive custom CSS to tailor the design and functionality to meet WeddCrew's specific needs. This approach allowed for a flexible and visually appealing site that effectively showcases the company's portfolio and services, ensuring a seamless user experience.
